Industry Research,
Key Insights.
From byte-sized insights to in-depth analyses (coming soon), we provide the strategic intelligence you need to stay ahead in the AI industry.
Request Custom ResearchStrategic Snapshots.
Real-world analyses of major AI industry events, the strategic lessons extracted and applied to your business. See all of these →
The GPT Mini Strategy: Token-Efficient Routing Across OpenAI's Model Tiers
OpenAI offers a 6.7× cost lever built into its model lineup. Most teams leave it untouched by defaulting every workload to the flagship. Here’s how to stop.
The Haiku-Opus Strategy: Token-Efficient Model Routing
Why routing AI tasks by complexity cuts inference costs by up to 85% without sacrificing quality, and how your business can stop overpaying for intelligence it doesn’t need.
The Iceberg Index: Why AI Exposure Is Five Times Larger Than We Thought
What MIT’s new skills-centered metric reveals about hidden workforce disruption, and where your business is truly at risk.
The Infrastructure Illusion
73% of enterprises experience AI model degradation within 90 days of a cloud API update. What SMBs need to know about model drift, data ownership, and building AI infrastructure that survives provider changes.
Scaling Voice, Not Just Volume
How SMBs can scale content for SEO and discovery without succumbing to generic AI sludge that dilutes brand identity.
Reskilling Over Replacing: The IKEA Model
How a global retail leader proved that investing in your people, not replacing them, is the path to sustainable AI-powered growth.
The True Cost of AI-First Layoffs
New research on why 95% of firms have yet to see a measurable financial return from AI, and the antipatterns driving that failure.
The Klarna Cautionary Tale
What Happens When AI Replaces Instead of Helps, and what your business can learn from it before making the same mistake.
More Research In the Works.
Strategic Snapshots are just the beginning. We're building three deeper research formats designed to give SMBs the same quality of intelligence that enterprise teams pay consultancies six figures to produce.
How Real Businesses Did It
While Strategic Snapshots extract lessons from major industry events, Case Studies go deeper into a single organization's journey. We document what they tried, what failed, what they kept, and what changed as a result, so you can skip the expensive trial-and-error phase and build on decisions that have already been road-tested.
Each case study will include a workflow or governance element your business can adapt directly, not just observe.
Where the Industry Is Heading
The AI landscape moves fast enough that last quarter's best practice can become this quarter's cautionary tale. Trend Analysis gives you a structured read on where things are moving and what it actually means for a business your size, without the hype cycles or the enterprise-sized assumptions baked into most industry reporting.
We flag what's signal, what's noise, and what requires a decision from you right now.
What a Decision Actually Costs
Most businesses adopt or avoid AI based on surface-level estimates. Impact Analysis is our most rigorous format: a structured breakdown of the real downstream effects of a workflow or technology decision, including productivity, morale, quality, and total cost of ownership over time.
These reports are designed to support genuine decision-making, not to sell you a platform or justify a conclusion someone already reached.
Have a situation you'd like us to research? We occasionally take on custom research engagements, and community interest shapes what gets published first.
Get in TouchEvidence-Driven Architecture for Your Business.
Our research directly informs every engagement. Book a consultation to see how these findings apply to your specific processes and industry context.
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